Sports · Music · Fragrances

Three worlds.
The same intensity.

My name is Sébastien Truchi. I’m a perfume entrepreneur based between Grasse and the United States, a violinist and teacher by training, a ski instructor, and an ultra-long-distance triathlete—all because I love taking on extraordinary challenges.

Next Departure August 1, 2026 Norseman · Eidfjord, Norway

The Common Thread

There's only one way to do things
.

Sports, music, and perfumery are not three separate worlds.

These are three ways to build for the long term: learning a skill until it becomes second nature, passing on what you’ve mastered, bringing the right people together, and seeing a challenging project through to the end. The landscape changes; the method remains the same.

01

Endurance

Sports

From the first Ironman races to extreme triathlons.
Next up: Norseman.

02

Strings & Stage

Music

Playing the violin since childhood, from conservatories—
—to international stages.

03

Grasse → United States

Perfume Shop

Expertise from Grasse has become a hub
, entrepreneurship, and e-commerce.

Right now

Road tothe Norseman
.


days before departure

On August 1, 2026, I will compete in the Norseman, one of the most demanding triathlons in the world.

3.8km swim
180km by bike
42.2km race
5,000+meters of elevation gain
Follow the preparation

Contact & Social Media

People are talking about it.